SEO or SEA often ask online marketers the either-or-question. This decision does not make sense at all. The two disciplines are not mutually exclusive, but can complement each other perfectly. Therefore: SEO and SEA. How exactly? You will find out… Read more
“Light is more than just lighting” – this slogan has been used by the lighting industry for a long time. But with networked devices, smart buildings and intelligent lamps, this statement takes on a whole new dimension.
In fact, light… Read more
Something is happening on YouTube! Within just a few months, several very successful YouTube channels were sold – for millions of dollars. This new trend could change the platform permanently.
What’s going on on YouTube right now? In just a… Read more
You have a question? Then Google usually has the answer for you! It’s hard to imagine the Internet (and our everyday life) without the powerful search engine.In fact, there was a time when the Internet was still young and… Read more
Yesterday it was finally time: The Federal Cabinet passed a regulation for the local approval of scooters with electric motor, the so-called e-scooters. The still required approval of the Bundesrat is considered a formality. But is it really only about… Read more
Companies like the idea that every person is also a potential customer. However, this dream idea can dissolve quickly in the air. With a Buyer Persona you clearly determine who your desired customers are – and align your marketing exactly.… Read more
Which German Instagrammer grew the most in the previous month? We present this in a series in cooperation with the influencer specialists of Buzzbird. These are the newcomers and Instagram stars from March 2019.
Despite some problems, influencer marketing has
Smartphones not only record first-class videos. With the mobile devices, the video editing is very easy. Here are five free tools for Android and iOS.
Nowadays, it is becoming easier and easier to record videos – whether with a… Read more
If you have a good feeling during the sales pitch, you will end up more frequently in the end. It is all the more important to avoid verbal mood killers. Apple has even established its own language rules. We take
For the first time: BASIC thinking supports Zoholics Germany 2019 as media partner! The conference around the solutions of the supplier Zoho takes place on April 30, 2019 in Berlin. All our readers also receive a discount on the regular… Read more