The marketing jungle includes many different terms requiring explanation. One of them is Customer Centricity. As strange as that may sound at first – basically this concept is known to us for a long time with the saying “The customer… Read more
In the series “Homescreen!” We regularly present you the home screens of people from the social media, marketing, media and tech world – including exciting app recommendations and tips for everything from to-do lists to small games for in-between. Today:… Read more
The New Year is a few days old and like every year there are dozens of views. In my personal report I would like to refrain from general trends such as “virtual reality” and analyze which marketing trends will actually… Read more
Hardly any case has attracted so much attention over the last year as blogger Vreni Frost. It was initially successfully sued by the Association Social Competition. As a result, she had to tag all posts with @ tags as ads.
Own opinion has lost value – at least those of companies and brands that talk about themselves on their own website. Interested parties, however, increasingly rely on search engines or review portals to find out about products and corporate image.… Read more