Is the Vertical Video about to end in the landscape opening of Instagram TV? Under no circumstance! Through stories, vertical videos are omnipresent. We’ll give you tips and introduce you to apps that you can use to take great upright videos with your smartphone.
In late May, Instagram has abandoned the unique selling point of its in-house TV channel: Instagram TV (IGTV) is no longer reduced to vertical videos, but also allows clips in landscape mode.
Actually, Instagram originally had a very good idea. Finally, we consume more and more videos on the smartphone – and we use it mostly upright. The photo platform wanted to facilitate us with vertical videos the user’s everyday life.
The problem was that IGTV wanted to completely defy big competitors like YouTube. A video platform that only allows vertical video as a format may be a nice addition to popular channels. But she is obviously not a complete alternative.
A vertical video has its own rules
This is also shown by the popular stories. On Instagram, Facebook and YouTube they work great in addition to normal photos and videos. However, stories and vertical videos should be user-oriented. Only then can they give us the feeling of being even closer.
High-edged videos are very own carriers of stories. Vertical Video is a social media phenomenon. To make the most of it, we first need to think about how best to use the vertical 9:16 frame.
And that includes a bit more than opening your eyes, seeing a motive, and finally implementing it. We’ve listed three basic tips for you. They should help you to understand and record vertical videos better.
Tip 1: Use the restrictions of the high format
First of all, one should break away from the knowledge of how videos work on a cross-border basis. The vertical format focuses better on a single subject-like a selfie, for example. We can also work with close-ups to get the most out of the picture.
Also, our behavior as we scan the video shifts: instead of from left to right, we search the vertical format from top to bottom. We can take advantage of that by creating appropriate content.
An example of such a vertical video is a stop motion clip in which an element changes from top to bottom.
Tip 2: Complete the font and design
Vertical videos give us plenty of space for gadgets like writing and design. The big advantage over landscape clips: they do not stand in the way of the actual element. We can take advantage of this in stories just to make our content even more lively and interesting.
This works especially well in tutorials. We can install individual steps in writing in our clips. This not only has the advantage that you can follow the video better. But also that it is interesting enough to play without sound. And that’s especially important on the go.
Tip 3: Experimenting is allowed
Vertical videos are still relatively new. That’s why we do not know exactly which target groups we can best reach with the clips, or which concepts and trends bring lasting success.
That means we should experiment a lot right now. Instagram stories in particular offer us many features such as the different stickers or the swipe-up feature.
Record upright videos with your smartphone
The simplest and most practical way to record a vertical video is of course the smartphone. For that we should first deal with the settings. Basically, the video function works like a permanent photo feature.
In addition to an image stabilizer, depending on the smartphone, we can usually choose between up to six different video resolutions. With the iPhone X, for example, up to 60 frames per second in 4K quality are possible.
Of course, we should also pay attention to good lighting conditions. Basically, the higher the frame rate, the more light you need for your video. Dirty light and strong contrasts are rather inappropriate for beautiful clips.
Also good to know: If we want to focus on a specific element, we just need to tap on the appropriate screen area while filming.
Apps for filming and editing
Of course, the pre-installed camera is the foundation for taking pictures and videos. But for really good clips, we sometimes need even more features. These apps can help you with video production:
- Filmic Pro(for iOS and Android) is one of the best known and probably best apps. It has many features. For example, we can change the resolution, show the sharpness focus, and point out very bright areas of the image. The app is with 16.99 euros but also relatively expensive.
- Ultracorder(for Android) allows us to film videos in highest sensor resolution and edit them with a HEVC encoding.
- Videoleap(for iOS and Android) offers us many options for editing. There is also a mixer that allows us to combine videos as well as photos and GIFs.
- WithInshot(for iOS and Android) it’s just as easy to quickly cut videos, change formats and integrate your own background music.
- Spark(for iOS and Android) lets us shoot several short videos with a length of up to 90 seconds and cut them one behind the other.
- And for the fine-tuning isvideo degrees(for iOS) very well suited. The app handles the color editing of a clip.
The vertical video remains important
Vertical videos are extremely important for a successful social media presence, even if they are no longer required for IGTV. It does not always have to be minutes of video.
Anyway, we connect the upright clips primarily with stories – meaning entertaining content. That’s what they’re meant for: Vertical videos should be fun, captivate and entertain us for a few seconds.
For longer moving image content and more information, landscape videos are still the best format.
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